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programs


Benefits


Syndication
  • Program marketing through a regularly scheduled broadcast and web screening, during which a written description is accompanied by a presentation featuring a staff introduction, program clip and in-depth feed.
  • Opportunity to reach the desirable public television audience through a centralized distribution mechanism.
  • Program carriage list with licensees planning to broadcast the program, also computed as a percentage of U.S. TV households.
  • Access to ratings and scheduling data for a nominal fee.
  • Inclusion in APT’s print and easily accessible online catalog, used by station programmers to select programs for scheduling.
  • Posting of press materials on public television’s system resource site and APT’s website.
  • Marketing of program during the month that it is fed through APT’s monthly newsletter to stations and the media.
  • Technical evaluation of tapes.
  • Program distribution via satellite and/or tape bicycling.
  • Storage of program master tapes for future bicycle distribution at no additional cost.
  • Platform for ancillary merchandise sales through toll-free tag.
  • Recommendations for potential home DVD partners.
  • Production guidance on tag, in accordance with public television standards.


Premium Service
  • Program marketing through special mailing and regularly scheduled broadcast and web screenings, during which a written description will be accompanied by a presentation featuring a staff introduction and program clip.
  • Opportunity to reach the desirable public television audience through a central distribution mechanism.
  • Program carriage/scheduling list of licensees who plan to broadcast the program, also computed as a percentage of U.S. TV households.
  • Access to ratings data for a nominal fee.
  • Inclusion in APT’s online catalog used by station programmers to select programs for scheduling.
  • Development of a full press kit, made available to stations and media through electronic mail system and APT’s website.
  • Marketing of program through APT’s monthly newsletter to stations and the media.
  • Mailing of ancillary materials (such as product samples and biographies) to program managers and station viewer guide editors and publicists.
  • Development of scheduling and/or pledge strategies including identifying break points and pitch points for on-air talent, if applicable.
  • Writing, production and distribution of pledge breaks, if applicable.
  • Pledge premium research, ordering information and distribution of samples to appropriate station staff.
  • Technical evaluation of tapes.
  • Program distribution via satellite and/or bike type system.
  • Access to APT’s home DVD and video fulfillment services.


Exchange
  • Experienced, accessible public broadcasting professionals.
  • Direct program marketing to national public television program executives through regularly scheduled broadcast and web screenings, during which written materials are accompanied by a presentation featuring a staff introduction and program clip.
  • Opportunity to reach the desirable public television audience through a centralized distribution mechanism.
  • Program coverage list featuring licensees that plan to broadcast the program, also computed as a percentage of U.S. TV households.
  • Pre-production surveys with market-by-market results to aid underwriting sales and access to national underwriting sales director for consultation.
  • Program distribution via satellite and/or bike type system.
  • Digital delivery system, including High Definition, to public television stations.
  • Potential for inclusion in APT’s national feed schedule and on Create, the 24/7 channel featuring the most popular PTV lifestyle and how-to programming.
  • Technical evaluation of tapes.
  • Inclusion in APT’s online catalog, used by station programmers for scheduling purposes.
  • On-screen display of program or producer’s website.
  • Marketing of program during the month in which the program is fed via APT’s monthly newsletter to stations and the media.
  • Vehicle for sales of companion books, DVDs and CDs through on-air merchandise product offers.
  • Possible inclusion in promotional efforts and/or advertising.
  • Potential inclusion in APT’s international program sales efforts.
  • Access to APT’s home video fulfillment services.


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