The Princess Bride
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Bolster Your Saturday
Night With a Classic Movie From APT
APT movies – including BIG, THAT’S ENTERTAINMENT, DIAL M FOR MURDER, and THE PRINCESS BRIDE – helped bring in strong ratings this July. THE PRINCESS BRIDE not only earned the second-highest individual rating on July 5 with a 4.0 on KETC, but also “became the most successful movie in wide release in months, averaging a 1.9 household rating on nine stations” on Saturday, July 5 (PubTV, July 5th overnights). Throughout the month, THE PRINCESS BRIDE averaged a 1.3 across 20 primetime plays. Similarly, THAT’S ENTERTAINMENT earned a 1.5 in 12 primetime plays, while BIG and DIAL M FOR MURDER both averaged a 1.4 during July’s primetime. APT's new movie package begins in February 2009.
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