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STATIONS    March 2007

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Marty Robbins Seems Like Yesterday

Schedule a Premium Service Program and Maintain Your Ratings During Pledge

Did you know that APT’s Premium Service pledge programs are also among ptv’s highest-rated programs during pledge drives? In both 2005 and 2006, APT presented some of the highest-rated pledge specials during the three full and one partial nationwide drives held each year. This March, APT’s Premium Service programs rose to the occasion again. During the week of March 12-18, Trac’s Context newsletter noted: two Oklahoma ETA stations scored some of the night’s top ratings by sandwiching, between two Elvis Lives plays, a different kind of music from not quite the same period: MARTY ROBBINS SEEMS LIKES YESTERDAY. On March 13, MARTY earned a 4.0/6 on KETA and a 2.5/4 on KOED+. In addition, WNED scored with its ’60s-themed music night on March 12. CALIFORNIA DREAMIN’: THE SONGS OF THE MAMAS & THE PAPAS earned a 2.8/4, the highest-rated airing aside from Antiques Roadshow, and helped secure WNED’s No. 6 ranking among top GRP stations that night.



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APT presented 11 of the top 20 public television programs during the 2007-2008 season

APT Fall Marketplace concludes