What should investors do when someone swindles them out of their hard-earned life savings? What happens when a seemingly legitimate retirement investment turns out to be a scam? TRICKS OF THE TRADE — OUTSMARTING INVESTMENT FRAUD answers these questions and more by revealing the five most common persuasion tactics of con artists and the underlying psychologies of financial scams. Profiles of real-life fraud victims and interviews with seasoned investment investigators and state securities regulators illustrate the signs of a possible scam. Co-moderators Gerry Walsh, a VP of investor education at The Financial Industry Regulatory Authority (FINRA), and Doug Shadel, a fraud expert who also works with AARP, offer effective prevention strategies to help keep savings safe and secure.