Communications and Social Media Writer


Summary:
The Communications and Social Media Writer will collaborate with APT’s programming staff to write, edit and distribute TunedIn, the organization’s monthly B-to-B marketing newsletter. This position is also responsible for daily posts across multiple social media platforms; creating press kits for syndicated public television programs and other marketing initiatives; writing and distributing corporate press releases; monitoring press coverage and maintaining media contact lists; and managing content on APT’s online catalog pages.

Working closely with the V.P. of Communications, the Writer will focus on program promotion and engage with a select pool of media reporters and bloggers to pitch news stories. An important member of the Communications team, the Writer will participate in weekly Communications, Programming and Web team meetings plus periodic content and multicast channel meetings. Other duties include collaboration with Communications team members, mentoring student interns and providing administrative assistance as required.

Essential Responsibilities:

  • Research, write, edit and print TunedIn, APT’s monthly newsletter
  • Serve as APT’s key social media contributor by crafting timely, relevant posts about APT programming, talent/hosts and corporate achievements on Facebook, Twitter, Pinterest, Tumblr and YouTube
  • Engage with viewers, talent/hosts and stations via APT’s social media pages
  • Oversee all communications support for syndicated programming division, including the creation of catalog pages and related press/social media support materials, promotion of available assets to program licensees and participation in “special” program event related planning and execution (such as the release of new high-profile series)
  • Oversee performance on the contracted media monitoring site – this includes creating, monitoring and manipulating multiple dashboards and making recommendations about usage and data needs
  • Participate in media outreach and create media distribution lists as needed
  • Handle final formatting and distribution of corporate press releases using APT’s media distribution database as required
  • Assist in the creation of time-sensitive promotional materials for APT press room, website, and general marketing campaigns
  • Have dependable work attendance


Additional Responsibilities:
  • Monitor press coverage of APT content and several multicast channels, ensuring that all relevant clips are filed and presented in regular reports for APT’s Board of Directors
  • Respond to public television station requests and needs for support materials and information
  • Participate in team meetings
  • Serve as one of the monitors of and responders to incoming viewer voicemail
  • Provide support across the institution as requested
  • Other duties as assigned


Qualifications
  • Excellent writing skills and demonstrated experience with press releases, feature articles and social media content creation (portfolio of samples required)
  • College degree or equivalent experience in writing, marketing and PR
  • Minimum one year work experience preferred in Communications or media, with demonstrated writing and social media skills (Internships applicable)
  • Proven understanding of journalism, enthusiasm in building a story and taking initiative to achieve promotional interest and coverage
  • Solid social media proof of performance and understanding of how to use various social media platforms and analytics to promote APT’s content
  • Attention to details and deadlines
  • Proven resourcefulness and initiative
  • Excellent interpersonal skills and phone manner
  • Enthusiasm and creativity
  • Knowledge of television with a demonstrated interest in public television/media preferred
  • Knowledge of Lotus/Domino, InDesign, Photoshop, and standard Microsoft Office applications required


This job description is intended to be general and will evolve over time. The description is subject to periodic updating. At management’s discretion, the employee may be assigned different or additional duties from time to time.

American Public Television is an Equal Opportunity Employer.

If interested, please send resume and cover letter to: writer@APTonline.org.


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