MAKE48 Season 2


#201:
Launch of the 48 hour invention competition. Learn the product challenge. Begin to meet the teams, the experts and the mentors of the competition. Commence with the brainstorming process, patent searches, and more.

#202:
The teams go on a one-hour supply run in a hardware store to gather the materials to make their invention. Begin the prototyping process.

#203:
The inventor teams get their first round of expert industry feedback in front of a focus group. They continue to fine tune their prototypes.

#204:
The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product website and preparing their pitch.

#205:
Times up. It’s time to pitch and present the product ideas to the panel of real industry judges. The judges will then deliberate behind closed doors (with cameras of course) and the three winners will be announced.

#206 and #207:
The three winning ideas begin the challenging road to market. Prototypes are fine-tuned with industry design firms. Bugs are worked out and features improved all under the pressure of manufacturing challenges and ultimate retail price point. In episode seven the prototyping and fine tuning continues with real industry experts. We learn many aspects of the process and technology that goes into product creation such as 3D printing, laser cutting, and much more.

#208 and #209:
The critical process begins of marketing strategies, packaging, product video creation, social media strategies and more. In episode nine the marketing process continues as we follow all three products and specific team members through the process.

#210:
We get a first-hand immersion in the world of product tradeshows including the Consumer Electronics Show, The National Toy Show and the National Hardware Show. The series culminates with the finely tuned products being unveiled and presented to some of the retail product industry's biggest buyers.