Public Relations, Marketing and Social Media AssociateSupervisor: Vice President of Communications
The Public Relations, Marketing and Social Media Associate will collaborate with APT’s programming staff to write, edit and distribute TunedIn, the organization’s monthly B-to-B marketing newsletter. This position is also responsible for daily posts across multiple social media platforms; creating press kits for syndicated public television programs and other marketing initiatives; writing and distributing corporate press releases; monitoring press coverage and maintaining media contact lists; and managing content on APT’s online catalog pages.
Working closely with the V.P. of Communications, the Associate will focus on program promotion and engage with a select pool of media reporters and bloggers to pitch news stories. An important member of the Communications team, the Associate will participate in weekly Communications, Programming and Web team meetings plus periodic content and multicast channel meetings. Other duties include collaboration with Communications team members, mentoring student interns and providing administrative assistance as required.
Education, Skills, Experience
This position requires excellent writing skills and demonstrated experience with press releases, feature articles and social media content creation (portfolio of samples required). Proof of performance and understanding how to use various social media platforms and analytics to promote APT’s content is required, as is a proven understanding of journalism, enthusiasm in building a story and taking initiative to achieve promotional interest and coverage. A college degree or equivalent experience in writing, marketing and PR is required and a minimum one year work experience in Communications or media is preferred, with demonstrated writing and social media skills (Internships are applicable). Knowledge of Lotus/Domino, InDesign, Photoshop, and standard Microsoft Office applications are required. A familiarity with television with a demonstrated interest in public television/media is preferred.
Candidate must be a self-starter, demonstrate experience in a multi-tasking environment and be able to work independently under established and self-prioritized deadlines. Aptitude to work in a detail-oriented environment with a strong focus on accuracy while balancing a high volume of work is a must. Must be comfortable in a small company environment, demonstrate a participative workstyle and show enthusiasm and creativity in daily work. Excellent interpersonal skills and phone manner are required.
This job description is intended to be general and will evolve over time. The description is subject to periodic updating. At management’s discretion, the employee may be assigned different or additional duties from time to time.
American Public Television is an Equal Opportunity Employer.
If interested, please send resume, one writing sample and cover letter to: HRcomms@APTonline.org
No phone calls, please