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Public Relations, Marketing and Social Media Associate

Supervisor: Vice President of Communications

Summary:
The Public Relations, Marketing and Social Media Associate will collaborate with APT’s programming staff to write, edit and distribute TunedIn, the organization’s monthly B-to-B marketing newsletter. This position is also responsible for daily posts across multiple social media platforms; creating press kits for syndicated public television programs and other marketing initiatives; writing and distributing corporate press releases; monitoring press coverage and maintaining media contact lists; and managing content on APT’s online catalog pages.

Working closely with the V.P. of Communications, the Associate will focus on program promotion and engage with a select pool of media reporters and bloggers to pitch news stories. An important member of the Communications team, the Associate will participate in weekly Communications, Programming and Web team meetings plus periodic content and multicast channel meetings. Other duties include collaboration with Communications team members, mentoring student interns and providing administrative assistance as required.

Essential Responsibilities:
  • Research, write, edit and print TunedIn, APT’s monthly marketing newsletter
  • Serve as APT’s key social media contributor by crafting timely, relevant posts about APT programming, talent/hosts and corporate achievements on Facebook, Twitter, Instagram, Pinterest, and YouTube
  • Engage with viewers, talent/hosts and stations via APT’s social media pages
  • Oversee all communications support for syndicated programming division, including the creation of catalog pages and related press/social media support materials, promotion of available assets to program licensees and participation in “special” program event related planning and execution (such as the release of new high-profile series)
  • Oversee performance on the contracted media monitoring site – this includes creating, monitoring and manipulating multiple dashboards and making recommendations about usage and data needs
  • Participate in media outreach and create media distribution lists as needed
  • Handle final formatting and distribution of corporate press releases using APT’s media distribution database as required
  • Assist in the creation of time-sensitive promotional materials for APT press room, website, and general marketing campaigns
  • Participate in team meetings
  • Have regular and dependable work attendance

  • Additional Responsibilities:
  • Monitor press coverage of APT content and several multicast channels, ensuring that all relevant clips are filed and presented in regular reports for APT’s Board of Directors
  • Respond to public television station requests and needs for support materials and information
  • Serve as one of the monitors of and responders to incoming viewer voicemail
  • Provide support across the institution as requested
  • Assist other departments as necessary
  • Other duties as assigned

  • Qualifications:
    Education, Skills, Experience
    This position requires excellent writing skills and demonstrated experience with press releases, feature articles and social media content creation (portfolio of samples required). Proof of performance and understanding how to use various social media platforms and analytics to promote APT’s content is required, as is a proven understanding of journalism, enthusiasm in building a story and taking initiative to achieve promotional interest and coverage. A college degree or equivalent experience in writing, marketing and PR is required and a minimum one year work experience in Communications or media is preferred, with demonstrated writing and social media skills (Internships are applicable). Knowledge of Lotus/Domino, InDesign, Photoshop, and standard Microsoft Office applications are required. A familiarity with television with a demonstrated interest in public television/media is preferred.

    Personal Characteristics
    Candidate must be a self-starter, demonstrate experience in a multi-tasking environment and be able to work independently under established and self-prioritized deadlines. Aptitude to work in a detail-oriented environment with a strong focus on accuracy while balancing a high volume of work is a must. Must be comfortable in a small company environment, demonstrate a participative workstyle and show enthusiasm and creativity in daily work. Excellent interpersonal skills and phone manner are required.

    This job description is intended to be general and will evolve over time. The description is subject to periodic updating. At management’s discretion, the employee may be assigned different or additional duties from time to time.

    American Public Television is an Equal Opportunity Employer.

    If interested, please send resume, one writing sample and cover letter to: HRcomms@APTonline.org
    No phone calls, please
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