WHEN:
Tuesday, Nov. 12 @ 12:15 p.m.

WHAT TO EXPECT:
The Silver Generation is the most powerful economic group in the country, controlling 75% of America's wealth, and yet only 7% of marketing dollars are directed toward them. Too often overlooked as a homogeneous group, today's Silver Generation is comprised of Matures, Boomers, Gen X'ers, and soon, Millennials, who will start turning 50 in 2031. As the Silver Generation's influence continues to grow, public media must seize this moment to double down on its greatest demographic asset and its most loyal audiences. Join Artemis Independent and APT for a panel discussion about the launch of the Silver Generation Initiative and hear more from system colleagues about the ways in which public media can connect, create community, and build sustainable relationships with the Silver Generation.