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Home Stations Producers Viewers Press APT Worldwide APT Fall Marketplace APT PitchFest

Professional Development: TRAC Media Research Seminar Sessions sponsored by Outside: Beyond the Lens



WHEN: Monday, Nov. 11 from 2:00 to 4:00 p.m.*

WHERE: Arizona 1

SESSION TITLE: TRAC Media Research Seminar Sessions
Presented by Executive Director Craig Reed, Director of Business Development Keith York and Program Manager Kelly Luoma

WHO SHOULD ATTEND: Programmers, station colleagues and producers


  • Upheaval: How Television Ratings Have Evolved and What’s on the Horizon
    Over the last two years Nielsen has revamped its ratings methodologies. The TRAC team will detail the changes, then review and offer insights into the future of measuring the public television audience.

  • 2018-19 Audience Assessment
    The manner in which audiences are using TV continues to evolve, and PTV is no exception. Join us as we examine how viewing behavior changed across the last season for commercial and public television.

  • Passport Viewing
    How are members using Passport? Let’s take a look at what members are watching and binge-viewing with data gathered through the Passport Ratings Service recently launched by TRAC and CDP.

  • The Anatomy of Public Television Scheduling
    Whether it’s rethinking Saturday afternoons or hacking the prime time feed, there are tried and true methods for making good decisions and meeting audience goals. This session will look at TRAC’s tools and processes that can inform positive scheduling changes.

About the sponsor:
In Outside: Beyond the Lens, Jeff Aiello and his Emmy Award-winning crew tell the stories of travel cinematically, bringing to life their experiences at some of the most beautiful travel destinations on Earth. Along the way, they discover that the people, the food and the unplanned adventures of a trip are what the joy of exploration is all about. See a sizzle from this exciting new series releasing in Spring 2020 that goes beyond the lens, to where the real magic of travel is found.

* Please note: These sessions are INCLUDED as part of your registration fee. Please sign up for the PD sessions when you register so we may plan accordingly.

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