Benefits
Syndication
- Opportunity to reach the sought-after public television audience and receive a license fee through a centralized distribution process among purchasing licensees.
- Program sales and marketing through regularly scheduled program offers, during which a written description is accompanied by a presentation featuring a staff introduction, program clip and full length preview.
- Program sales list with licensees computed as a percentage of U.S. TV households.
- Inclusion in APT’s easily accessible online catalog, used by station programmers to select programs for scheduling.
- Posting of press materials on public television’s system resource site and APT’s website including APT-produced :30 broadcast promo.
- Marketing of program during the month that it is released through APT’s monthly newsletter to stations as well as recommended licensee scheduling opportunities based on content related scheduling hooks.
- Technical evaluation and closed captioning of master materials.
- Program and promo distribution via file delivery.
- Platform for ancillary merchandise sales.
- Recommendations for potential home DVD partners.
- Access to ratings and scheduling data for a nominal fee from an authorized third party provider.
Premium Service
- Program marketing through special mailing and regularly scheduled broadcast and web screenings, during which a written description will be accompanied by a presentation featuring a staff introduction and program clip.
- Opportunity to reach the desirable public television audience through a central distribution mechanism.
- Program carriage/scheduling list of licensees who plan to broadcast the program, also computed as a percentage of U.S. TV households.
- Access to ratings data for a nominal fee.
- Inclusion in APT’s online catalog used by station programmers to select programs for scheduling.
- Development of a full press kit, made available to stations and media through electronic mail system and APT’s website.
- Marketing of program through APT’s monthly newsletter to stations and the media.
- Mailing of ancillary materials (such as product samples and biographies) to program managers and station viewer guide editors and publicists.
- Development of scheduling and/or pledge strategies including identifying break points and pitch points for on-air talent, if applicable.
- Writing, production and distribution of pledge breaks, if applicable.
- Pledge premium research, ordering information and distribution of samples to appropriate station staff.
- Technical evaluation of tapes.
- Program distribution via satellite and/or bike type system.
- Access to APT’s home DVD and video fulfillment services.
Exchange
- Experienced, accessible public broadcasting professionals.
- Direct program marketing to national public television program executives through regularly scheduled broadcast and web screenings, during which written materials are accompanied by a presentation featuring a staff introduction and program clip.
- Opportunity to reach the desirable public television audience through a centralized distribution mechanism.
- Program coverage list featuring licensees that plan to broadcast the program, also computed as a percentage of U.S. TV households.
- Program distribution via satellite and bike tape system.
- Digital delivery system, including High Definition, to public television stations.
- Potential for inclusion in APT’s national feed schedule and on Create, the 24/7 channel featuring the most popular PTV lifestyle and how-to programming.
- Technical evaluation of tapes.
- Inclusion in APT’s online catalog, used by station programmers for scheduling purposes.
- On-screen display of program or producer’s website url.
- Marketing of program in advance of the month in which the program is fed via APT’s monthly newsletter to stations and the media.
- Vehicle for sales of companion books, DVDs and CDs through on-air merchandise product offers.
- Possible inclusion in promotional efforts and/or advertising.
- Potential inclusion in APT’s international program sales efforts.
APT Worldwide
- Since 1998, APT Worldwide has licensed factual content to a global market
- Programs are included in a selective catalog of high quality content
- Producers receive representation with a reasonable commission rate
- APT Worldwide secures licenses across virtually all platforms: broadcast, video on demand, streaming, inflight/cruise ships, educational, non-theatrical
- APT Worldwide seeks to maximize license fees while minimizing producers' expenses
- APT Worldwide provides marketing and promotion of content on our dedicated website: APTWW.org
- A password-protected online screening room is available to approved buyers for immediate screening, 24/7
- APT Worldwide maintains a dedicated and continuous presence at international licensing markets
- APT Worldwide manages a rich database of thousands of buyers worldwide
- Services include contract negotiation, invoicing, accounting, tax benefits and fee collection services
- Producers receive guidance in preparing international masters and files for delivery
- APT Worldwide handles fulfillment of deliverables to licensees
- APT Worldwide's catalog is not limited to public television programs. Any high quality factual content will be considered